Content Strategy, Internal Linking, and SEO Management
Part 2 / 5Château Cazebonne

Internal linking managed from the back-office

What was done

Linking is not left to chance: we built a dedicated administration module.

  • Link placements on every page (category, post) automatically populated by relevant AI suggestions;
  • the ability to lock a manually chosen link so it is never replaced;
  • an audit that detects broken links (unpublished pages, deleted pages, empty content) and repairs them in one click;
  • an exposure score showing which pages receive too few internal links, and bulk generation to rebalance them.

Client benefit

SEO juice flows where it creates value, and the team can make adjustments without touching the code. Orphan pages—the primary SEO waste of large sites—are identified and corrected continuously.