Our AI field notes from daily use of AI in marketing
Managing a Longtail SEO Strategy with AI: Optimizing Your Keyword Clustering
Manually processing thousands of keywords hinders SEO performance. Discover how combining clustering algorithms and generative AI transforms a raw list of over 10,000 queries into a coherent, structured content strategy ready for editorial production.
You Post, Publish, Sponsor... and Nothing Moves: Time to Rebuild Your Organization!
Increasing LinkedIn posts and ad budgets no longer guarantees growth. Lack of results stems from a missing link between offer and conversion. Discover how to structure your business applications with AI to transform your marketing into a predictable revenue engine.
Never Entrust to AI What Can Be Done by Mathematical Calculation!
Generative AI is not a calculator. For your SEO strategies or business tools, hybridizing linguistic probability with mathematical rigor is the key to avoiding numerical hallucinations and reducing your operational costs.
WebMCP: What if your website became nothing more than a simple dialogue interface?
The Web Model Context Protocol could transform websites into dialogue interfaces between customers, brands, and AI. Here is what this changes in practice and how to prepare for it.
My plumber taught me a valuable lesson
A leak fixed in 15 minutes by a plumber after 2 hours of fruitless effort. This is exactly how AI changes things in the hands of an operational expert: no magic, just time saved and more reliable results.
Agentic AI is for experts. For everyone else (including myself), we need interfaces!
Everyone is talking about AI agents, but few are actually using them. Agentic AI remains complex and abstract. The real challenge isn't getting everyone to use agents, but making them accessible through business interfaces and back-offices.
Our advice for working effectively with AI
AI transforms production capacity but shifts the bottleneck to project management. Discover how to organize your workflow, prioritize tasks using agile methods, and turn your strategic monitoring into concrete actions to maximize your return on investment.