Expertise · AI Application Operator

We don't recommend projects.
We operate them.

Three practices, each described by its process: scope, deliverables, reporting cadence, escalation rules. We start from proven business applications that our experts personalize to your brand and your specifics, accelerated by AI.
3 practices

creative, SEO/GEO, automation

8-10 days

to deliver an audit

2-6 weeks

for a tool in production

+45 projects

in 2026

Practice 01

Operating e-commerce performance

  • Perfect Product Page
  • SEO & GEO (Google + generative engines)
  • CRM & Lifecycle by value segment
  • Paid acquisition (SMA, Display, Retargeting)
  • E-commerce redesign / build

We take charge of the acquisition and conversion chain end to end. Product pages are rebuilt under explicit constraints on load time, add-to-cart rate and attribute coverage. SEO and GEO structuring covers both classic search engines and generative engines, with tracking of presence in AI answers.

CRM is rebuilt by value segment: welcome, reactivation and retention scenarios, with frequency and sales-pressure rules. Paid acquisition is steered to a target acquisition cost, arbitrated weekly by channel, and consolidated in a single volume report.

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Practice 02

Industrializing the creative supply chain

  • Creative Ops consulting
  • Content factory (AI + human editorial pipeline)
  • Multi-market and multi-language validations
  • PIM, DAM, CMS and AI solutions setup
  • Team training and living documentation

We set up an editorial and visual production chain where AI absorbs high-volume tasks while humans keep final validation. This requires a clean product repository (PIM), versioned assets (DAM) and CMS-constrained templates, so creative variation never becomes maintenance debt.

Every brief enters a pipeline with an announced delivery time, two-tier quality control, market- and language-specific validations, and a structured escalation path for any deviation from the brand guidelines. Volumes produced, actual lead times and rework rates are reported on a monthly basis.

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Practice 03

Automating processes with AI

  • Operational AI agents with structured escalation
  • Custom business applications (site, e-commerce, CRM, social, planning...)
  • Logged cross-tool automation
  • Data cleaning, enrichment and synchronization
  • RAG & knowledge bases

We start from proven business applications — website, e-commerce, CRM, social media management, planning, back-office — which we personalize to your brand, roles and business rules. We then plug in AI agents on well-defined tasks, with escalation rules to a human operator based on confidence threshold and financial stakes.

Internal knowledge bases are exposed via RAG, cross-tool exchanges are logged, and data is cleaned and synchronized between CRM, ERP, PIM and CMS. Usage and service-quality indicators drive iterations, under a committed fix-time SLA.

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Cas d'usages

Our flagship use cases

A selection of the systems we've deployed for our clients.

Voir tous les cas
The SQUAD

Business experts, not generalists.

Three operational partners who work directly on your projects. Each leads their practice, all work together on your systems.

Jean Naveau

Jean Naveau

E-commerce & Acquisition

20 years scaling DNVB brands and retailers. Funnel, media and conversion management: he plugs in AI where it moves the P&L.

E-commercePaid mediaCROFunnel
LinkedIn
Jean-Baptiste Duquesne

Jean-Baptiste Duquesne

SEO & CRM

Technical and editorial SEO expert, architect of full-funnel CRM scenarios. Industrializes content production and customer activation with AI.

SEOContent OpsCRMLifecycle
LinkedIn
Cédric Nirousset

Cédric Nirousset

Workflow, Process, Tech & AI

Systems builder. Connects tools, automates processes, deploys AI agents to production. From POC to run.

AutomationAI AgentsDataTech
LinkedIn

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