Content Strategy, Internal Linking, and SEO Management
Part 3 / 5Château Cazebonne

Mastering on-page SEO without a developer

What was done

A central Page SEO space consolidates tags:

  • editing titles, descriptions, and keywords for fixed pages;
  • automated rules for pages generated from the database (appellations, estates, products, articles), ensuring thousands of URLs have unique and clean tags;
  • canonicals, noindex, Open Graph, and structured data managed at the page template level;
  • XML sitemap dynamically generated from actually published content.

Client benefit

No more waiting for production deployments to fix a title. SEO becomes a weekly editorial routine, handled by the marketing team itself.