Part 5 / 5Château Cazebonne
Reuse of all published content for SEO
What was done
Each publication is stored as structured content (text, credited visuals, video, link, date, theme), allowing it to be replayed on the site:
- feeding a news feed and "the estate right now" blocks on key pages;
- thematic linking to cuvées, vintages, and editorial pages, creating a natural internal mesh between social and the catalog;
- metadata and structured data filled in on the site side (title, description, image, dates) so that the content is indexable and citable;
- content served server-side, making it readable by traditional search engines as well as generative answer engines.
Client benefit
Social media work stops being single-use: it becomes a stock of indexed content that works continuously for the estate's visibility.
Results achieved
Chaque publication génère du contenu frais sur le site et de nouveaux liens internes vers les cuvées, transformant l'effort éditorial social en actif SEO durable.