Jean-Baptiste Duquesne
Partner — SEO, GEO & CRM
A web pioneer since 1995 and founder of 750g.com (sold to Webedia). At Good Morning AI he leads SEO, visibility inside generative engines (GEO) and customer lifecycle work.
Jean-Baptiste has been building audiences since the early days of the web. He founded and grew 750g.com into one of France's leading recipe sites before its sale to Webedia. Today he works on how brands become visible and quoted inside generative engines: editorial structure, AI-assisted content production under human review, daily tracking of rankings and citations, and full-funnel CRM programs.
Background
- Founder of 750g.com, sold to Webedia
- Editorial and SEO leadership for high-traffic media
- Founding partner of Good Morning AI
Client projects led
- SEO/GEO programs for e-commerce brands and DNVBs
- Industrialised AI-assisted editorial production
- Design of GEO Radar and citation monitoring
Talks
- Talks on SEO in the era of generative engines
- AI & content workshops for marketing teams
Field notes
SaaS is dead, long live SaaS!
The SaaS model is not dead; it is undergoing a profound structural mutation where value is shifting from the interface to the result. Discover how AI is redefining barriers to entry and how to arbitrate your software portfolio between proprietary solutions, in-house developments, and AI agents.
Hire Web Seniors: They Are Best Equipped to Leverage AI
AI turns technical execution into a commodity, but it does not replace experience. Web seniors, with twenty years of practice, possess the mental models needed to pilot these tools with surgical precision and avoid costly structural errors.
Watch Your Stats, Your Audience Will Grow: 2000s SEO Advice That Withstands AI
In the age of generative AI, the discipline of audience data analysis remains the most powerful growth lever. A look back at a rigorous method of monitoring statistics to transform Search Console signals into concrete, sustainable action plans.
Managing a Longtail SEO Strategy with AI: Optimizing Your Keyword Clustering
Manually processing thousands of keywords hinders SEO performance. Discover how combining clustering algorithms and generative AI transforms a raw list of over 10,000 queries into a coherent, structured content strategy ready for editorial production.
You Post, Publish, Sponsor... and Nothing Moves: Time to Rebuild Your Organization!
Increasing LinkedIn posts and ad budgets no longer guarantees growth. Lack of results stems from a missing link between offer and conversion. Discover how to structure your business applications with AI to transform your marketing into a predictable revenue engine.
Never Entrust to AI What Can Be Done by Mathematical Calculation!
Generative AI is not a calculator. For your SEO strategies or business tools, hybridizing linguistic probability with mathematical rigor is the key to avoiding numerical hallucinations and reducing your operational costs.
WebMCP: What if your website became nothing more than a simple dialogue interface?
The Web Model Context Protocol could transform websites into dialogue interfaces between customers, brands, and AI. Here is what this changes in practice and how to prepare for it.
My plumber taught me a valuable lesson
A leak fixed in 15 minutes by a plumber after 2 hours of fruitless effort. This is exactly how AI changes things in the hands of an operational expert: no magic, just time saved and more reliable results.
Agentic AI is for experts. For everyone else (including myself), we need interfaces!
Everyone is talking about AI agents, but few are actually using them. Agentic AI remains complex and abstract. The real challenge isn't getting everyone to use agents, but making them accessible through business interfaces and back-offices.