We activate the entire e-commerce chain - from product pages to CRM, from paid acquisition to the platform, through CRO, marketplaces, analytics and loyalty - to turn visitors into recurring revenue. Every lever is instrumented, tested and connected to your P&L.
«Our product pages do not convert enough, and we do not have time to rewrite them.»
«We are losing SEO traffic, and we do not understand ChatGPT / Perplexity / AI Overviews.»
«Our CRM scenarios are 3 years old and nobody optimizes them.»
«We pay more and more for SMA campaigns without really knowing what works.»
«We feel there are friction points in the funnel, but we do not know which to prioritize.»
«Our marketplaces (Amazon, Zalando...) are left to themselves and cannibalize our margins.»
«Our dashboards mislead us: GA4, Shopify, Meta all say something different.»
«Our loyalty program no longer has a real impact on retention.»
Our levers
What we put in place
Perfect Product Page
Product pages that really sell: AI-enriched content (benefits, uses, objections), structured social proof, complete technical data, schema.org markup and a continuous A/B testing pipeline to turn every catalog into a conversion asset.
Deliverables
Audit of 100% of the catalog with quality / SEO / conversion scoring
Media enrichment: photos, short videos, 3D / AR where relevant
schema.org Product / Offer / Review / FAQ markup
Product page templates by product type + editorial style guide
A/B testing roadmap prioritized by business impact
Example result
+18% product conversion rate over 3 months for a beauty retailer.
SEO & GEO
Technical, editorial and semantic SEO + optimization for generative engines (ChatGPT, Perplexity, Google AI Overviews, Copilot). Goal: capture search intentions where they move, before your competitors do.
Deliverables
Technical audit (crawl, indexing, Core Web Vitals, server logs)
Semantic audit and intent mapping by funnel stage
AI editorial plan connected to real searches and customer questions
GEO optimization: citations, entities, structured content for LLMs
Targeted link building + SEO press relations
Multi-engine visibility tracking (Google, ChatGPT, Perplexity, AI Overviews)
Example result
+52% SEO impressions and first citations in ChatGPT in 8 weeks.
CRM & Lifecycle
Full-funnel email / SMS / push scenarios, from welcome to winback, orchestrated by dynamic RFM scoring and AI-generated content × product personalization. Every contact becomes measurable incremental revenue.
Deliverables
Complete mapping of the customer lifecycle and key moments
Redesign of priority scenarios (welcome, abandonment, post-purchase, winback)
Continuous A/B testing program (subject, content, timing, offers)
Example result
+38% CRM-generated revenue after 60 days.
Paid acquisition (SMA, Display, Social Ads)
Google Ads, Meta, TikTok, Display, retargeting: reliable server-side tracking, campaign structures optimized for algorithms, AI-assisted advertising creation, continuous budget arbitration based on real data.
-24% CAC on acquisition campaigns with an unchanged budget.
CRO & funnel optimization
Detect funnel friction through quantitative data (analytics, heatmaps, session replays) and qualitative data (interviews, user tests), then prioritize A/B tests for each stage - from landing to payment.
Deliverables
UX / UI audit of the complete conversion funnel
Analysis of heatmaps, scroll maps and session replays
Finally reliable, unified e-commerce data: server-side tracking, multi-touch attribution model, clean data layer and decision dashboards connected to your P&L, to manage with trustworthy figures.
CRM ↔ Ads ↔ back-office connection for a unified customer view
Weekly data review with your teams
Example result
Platform discrepancies reduced below 5%, finally reliable media arbitration.
Loyalty & LTV
Loyalty program, community, subscription, referrals: we build mechanisms that increase purchase frequency, average basket and LTV - not just a cosmetic points system.
+22% purchase frequency among member customers after 6 months.
E-commerce platform & website
Redesign, migration or launch on proven e-commerce platforms: Shopify, Shopify Plus, Prestashop, headless (Next.js + Commerce Layer / Medusa). We do not start from a blank page: we customize these foundations to your brand guidelines and business specifics, accelerated by AI. Websites designed for performance, conversion, SEO and daily operation by your teams.
Deliverables
Functional scoping, benchmarking and design system
Front-end development + integrations (PIM, ERP, OMS, payment, shipping)
Performance AI Audit: 8 to 10 days, from €1,000 excl. VAT. A targeted diagnostic (where you appear in ChatGPT, where you lose time), initiatives prioritized by ROI.