An e-commerce site with advanced features
What was done
We designed a robust technical architecture eliminating manual CSV exports in favor of bidirectional synchronization with the Baqio ERP. This pipeline ensures total data integrity: orders, product sheets, and stock levels are adjusted instantly on the site. This automation includes an automatic categorization system for prospects (individuals, Horeca, influencers), triggered by their interactions or responses to the estate's marketing quizzes.
User experience was simplified through the implementation of Magic Link technology, removing password-related friction when accessing customer accounts. To boost the average basket value, we integrated a contextual recommendation engine and a sales chatbot specifically trained on the château's biodynamic arguments and technical sheets. Finally, offer management was made reliable through control algorithms preventing the application of promotional codes to incompatible or out-of-stock products.
Client benefit
Château Cazebonne now has an autonomous sales tool that reconciles logistical rigor with commercial efficiency. By centralizing flows within a true integrated CRM ecosystem, the estate eliminates entry errors and stockouts displayed in error. This infrastructure allows the team to free themselves from time-consuming administrative tasks to focus fully on community animation and converting qualified prospects into loyal customers.