Advanced CRM
What was done
We developed a personalized and automated CRM system, directly integrated into the Château Cazebonne digital ecosystem, to transform customer relationship management into a lever for continuous engagement. This infrastructure allows for the precise programming of relational scenarios based on the consumer lifecycle: automated sends for birthdays, post-purchase follow-ups at D+X for certified review collection, and targeted alerts for new vintage releases.
To centralize management, we designed a dedicated administration interface to supervise all transactional and marketing flows sent by the platform. This console integrates advanced customer segmentation, allowing for the isolation of specific cohorts according to their buying habits or tasting profile. The tool offers total control over commercial pressure and the editorial consistency of exchanges, ensuring that each message reinforces the estate's high-end identity.
Finally, the graphic and technical infrastructure was industrialized with standardized OpenGraph images and rigorous configuration of email deliverability protocols to secure every touchpoint.
Client benefit
Château Cazebonne now has an automated loyalty tool that works autonomously, guaranteeing a constant presence with customers without additional workload for the teams. This approach maximizes the LTV (Lifetime Value) of each customer by creating a privileged and personalized bond, while regaining full control over collected data to refine the commercial strategy.
