Media-grade SEO / deliverability infrastructure
What was done
We deployed an advanced technical architecture under TanStack Start, specifically configured to maximize organic visibility and deliverability. For SEO and GEO (Generative Engine Optimization), we implemented a dynamic sitemap with automatic filtering of empty categories and conditional noindex tagging to preserve the crawl budget. The strategic integration of an llms.txt file now allows AI models to better index and understand the estate's specific viticultural expertise.
On a technical and social level, we standardized the generation of OG images (Open Graph) in WebP and JPEG formats, ensuring ultra-fast premium display during shares. Finally, we secured the entire communication tunnel through rigorous setting of trust protocols: SPF, DKIM, DMARC, supplemented by MTA-STS and TLS-RPT standards to ensure optimal reception of transactional emails and prevent spam classification.
Client benefit
Château Cazebonne benefits from an infrastructure that transforms its e-commerce site into a true media platform. This system guarantees qualitative indexing by avoiding the crawl of low-value pages, while ensuring total transactional reliability. The estate stands out from industry standards with a consistent brand image and an optimized presence for new conversational search engines.