We designed and deployed an advanced technical architecture based on native bidirectional synchronization between the e-commerce site and the Baqio viticultural ERP. This system ensures instant order reporting and constant stock updates, eliminating any lag between the online catalog and the physical reality of the cellar. To enrich this transactional data, we integrated a qualified data capture ecosystem, notably via a RAG chatbot capable of querying scientific knowledge bases like PlantGrape (with source citation), as well as interactive oenological quizzes.

Each touchpoint, from the editorial reading journey to quiz responses, feeds into intelligent customer segmentation (Individual, Professional, Prospect) directly synchronized with marketing tools.