SEO/GEO and agentic commerce
How a brand stays visible in Google, in ChatGPT or Gemini answers, and purchasable by AI agents. The articles cover measurement, content and product data; the full method is on our SEO/GEO and agentic commerce page.
Your Brand's Presence in LLMs No Longer Depends (Only) on Content Quality
Visibility on LLMs like ChatGPT goes beyond traditional SEO. To stand out, brands must now manage their reputation across the entire web ecosystem and bridge the semantic gaps separating them from their preferred topics.
Watch Your Stats, Your Audience Will Grow: 2000s SEO Advice That Withstands AI
In the age of generative AI, the discipline of audience data analysis remains the most powerful growth lever. A look back at a rigorous method of monitoring statistics to transform Search Console signals into concrete, sustainable action plans.
Managing a Longtail SEO Strategy with AI: Optimizing Your Keyword Clustering
Manually processing thousands of keywords hinders SEO performance. Discover how combining clustering algorithms and generative AI transforms a raw list of over 10,000 queries into a coherent, structured content strategy ready for editorial production.
WebMCP: What if your website became nothing more than a simple dialogue interface?
The Web Model Context Protocol could transform websites into dialogue interfaces between customers, brands, and AI. Here is what this changes in practice and how to prepare for it.