E-commerce site for a wine producer with strong editorial dimensions to boost SEO and GEO
Part 8 / 9Château Cazebonne

A business admin tailored for the team, not a developer

What was done

We developed a custom administration interface, designed as a true business cockpit to break free from the usual constraints of generic CMS. The architecture relies on an intuitive Markdown editor coupled with an intelligent media picker that automatically handles visual compression and formatting. This brick facilitates the intensive editorial production necessary for SEO and GEO while guaranteeing optimal loading performance.

The back-office integrates AI-automation tools for social media management, including direct scheduling and an interactive quiz engine to engage the community. To secure operations, we configured a dedicated roles table and a guided interface, eliminating risks of handling errors. In parallel, we deployed high-fidelity tracking (GA4) and a native connection to Search Console, allowing for semi-automated management of 404 redirects to preserve domain authority.

Client benefit

Thanks to this solution, Château Cazebonne benefits from total autonomy (95%) over its daily management, removing dependence on technical providers for content updates. Centralizing tools in a frictionless environment drastically reduces time-to-market, transforming what were previously complex technical tasks into simple, fluid, and fast business decisions.

A business admin tailored for the team, not a developer
Dashboard and advanced admin

Written by

Jean-Baptiste Duquesne

Jean-Baptiste Duquesne

Partner — SEO, GEO & CRM

A web pioneer since 1995 and founder of 750g.com (sold to Webedia). At Good Morning AI he leads SEO, visibility inside generative engines (GEO) and customer lifecycle work.