Part 4 / 5Château Cazebonne
A control tower: Search Console, rankings, 404s
What was done
We brought performance data directly into the site's administration:
- Search Console: clicks, impressions, CTR, average position, top queries and top pages, sitemap status;
- per-page rankings to track the progress of hubs and identify pages needing rework;
- internal analytics: page views, sources, devices, visitor paths;
- 404 log and an editable 301 redirects table, to ensure no history is lost during URL migrations.
Client benefit
A single view to decide what to write, what to rework, and what to redirect. Editorial decisions are made based on data, not intuition.
Written by
Jean-Baptiste Duquesne
Partner — SEO, GEO & CRM
A web pioneer since 1995 and founder of 750g.com (sold to Webedia). At Good Morning AI he leads SEO, visibility inside generative engines (GEO) and customer lifecycle work.