Part 3 / 5Château Cazebonne
Mastering on-page SEO without a developer
What was done
A central Page SEO space consolidates tags:
- editing titles, descriptions, and keywords for fixed pages;
- automated rules for pages generated from the database (appellations, estates, products, articles), ensuring thousands of URLs have unique and clean tags;
- canonicals,
noindex, Open Graph, and structured data managed at the page template level; - XML sitemap dynamically generated from actually published content.
Client benefit
No more waiting for production deployments to fix a title. SEO becomes a weekly editorial routine, handled by the marketing team itself.
Written by
Jean-Baptiste Duquesne
Partner — SEO, GEO & CRM
A web pioneer since 1995 and founder of 750g.com (sold to Webedia). At Good Morning AI he leads SEO, visibility inside generative engines (GEO) and customer lifecycle work.