Part 3 / 5Château Cazebonne
API connection to Facebook, Instagram, and LinkedIn
What was done
We connected the official APIs of the three networks with clean permission management:
- OAuth authentication by network, automatic token refresh, and alerts before expiration;
- publishing to the Facebook page, the professional Instagram account, and the estate's LinkedIn page, with target selection at the time of drafting;
- adaptation of content to each platform's constraints (length, hashtags, managing the link in the text rather than as a card when a visual is published);
- retrieval of publication IDs to find each post from the back-office.
Client benefit
The estate publishes to its three networks from a single screen, without reconnecting to each platform and without rewriting its message three times.
Results achieved
A multi-network publication is prepared in a single pass; connection failures, previously invisible, are now flagged before a scheduled post falls flat.
Written by
Jean-Baptiste Duquesne
Partner — SEO, GEO & CRM
A web pioneer since 1995 and founder of 750g.com (sold to Webedia). At Good Morning AI he leads SEO, visibility inside generative engines (GEO) and customer lifecycle work.